The Psychological Impact of Light and Color

This article “The Psychological Impact of Light and Color” is a very valuable piece of text. It discuses how light and color and subconsciously or consciously be profound in visual media to the audience. A discussion point of the article that I personally took a lot away from was the section of the article that discussed which colors mean what. For example, the color black can be used in media to portray the feelings of fear and death, while the color blue could be used to show relaxation and calmness. Lighting can be used to a similar effect, dark lighting commonly being used for negative connotation and mystery and bright lighting being used for positive connotation. The ideas expressed in this article helped me write my script with the idea of lighting and color in mind more than in the past. https://www.tcpi.com/psychological-impact-light-color/